Healthcare•2025
Aurum Medicare
A clinical-grade website and CRM that grew qualified consultations 4×.
4×
Qualified consultations / month
vs. the previous 6-month baseline
0.9s
Homepage LCP
down from 4.2s
112
Organic keywords ranked
at 90 days post-launch
-85%
Manual reconciliation time
coordinator hours reclaimed
The challenge
Aurum Medicare was losing prospective patients on a slow, template-based site. Bookings arrived via WhatsApp and never made it to the CRM. Follow-up was manual, and the practice couldn’t attribute where new patients came from.
Our approach
- 01
Rebuilt the website from scratch in React with SSR, sub-1.2s LCP, and schema markup for MedicalClinic, Physician, and FAQPage.
- 02
Designed a custom patient CRM with condition-tagged pipelines, automated pre-consultation intake forms, and WhatsApp handoff to a live coordinator.
- 03
Ran a technical SEO pass that captured 40+ local-intent keywords in the first 90 days.
- 04
Wired GA4, Meta, and call-tracking into a single dashboard so every booking is attributed.
“The old site looked expensive but did nothing. This one is faster, cleaner, and actually converts. The CRM is what finally made the practice feel run.”
