Ecommerce / DTC•2025
DreamEase
Doubled organic traffic and lifted checkout conversion 62% in 90 days.
+108%
Organic sessions
90 days post-launch
1.1s
Mobile LCP
down from 3.8s
+62%
Checkout conversion
+38%
Return on ad spend
same media budget
The challenge
DreamEase’s Shopify theme was fast enough on desktop but crawled on mid-tier Android — where most of the audience shopped. Product pages read like spec sheets, and organic traffic had plateaued.
Our approach
- 01
Rebuilt the storefront on Hydrogen with AVIF imagery, deferred JS, and streaming SSR — LCP dropped from 3.8s to 1.1s on 4G.
- 02
Rewrote every product page around jobs-to-be-done, moving from spec-sheet copy to outcome-led narrative.
- 03
Added Product, Review, and FAQ schema across the catalog for rich results.
- 04
Ran a targeted content pass on high-intent middle-funnel queries.
“Loaded 4× faster than our old site on day one, and organic traffic doubled in the second month. Best money we’ve spent on the brand.”
