Sanmuga Khemicals
A premium industrial web presence that turned a foundry supplier into a national B2B brand.
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Sanmuga Khemicals supplies foundry raw materials and casting consumables across India, but had no digital presence that matched the scale of the operation. Buyers found them only through referrals, and every enquiry started with a phone call and a catalogue PDF.
- 01
Designed a bold editorial website with a striking hero, clear product taxonomy, and industry-segmented navigation.
- 02
Built structured product and industry pages so buyers can self-serve technical information before calling.
- 03
Added 'Request a Quote' conversion paths throughout, routed to the sales team with full context.
- 04
Implemented technical SEO around foundry raw materials, consumables, and casting auxiliary keywords.
