SMI Industries
A focused B2B product experience for a precision hardware manufacturer established in 2011.
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SMI Industries needed a credible digital home for a specialist manufacturing business. Its telescopic channel range, technical specifications, production process, and quality controls had to be easy for distributors, furniture manufacturers, builders, and hardware businesses to evaluate.
- 01
Structured the website around the TC-072 and TC-035 telescopic channel series, giving buyers a clear path into each focused product range.
- 02
Presented sizes, weight classes, and zinc and black finish options in a scannable catalogue built for B2B product evaluation.
- 03
Used the Mohali manufacturing floor, automated component handling, assembly lines, and in-line inspection process as visible trust signals.
- 04
Built direct enquiry paths around the company's positioning: precision hardware made for consistent everyday performance.
